Author: George Marakas, James O'Brien

ISBN: 9780073376882

publisher: McGraw-Hill Higher Education

publisher Date: 01/19/2012

Price: 193

eBookPrice: 129.95

Description: The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.