LG is catching up with Samsung in “lifestyle” TV land, adding a new model to its LG OLED Objet Collection that launched last year. The new Posé is a slimline take on Samsung’s Serif; it comes in 42-inch, 48-inch, and 55-inch screen sizes and launches in the third quarter of 2022, starting in Europe.

The Posé joins the 65-inch Easel that was announced at CES (then called the Objet), which is designed to look like an art easel and has a sliding fabric cover to conceal the screen. Both can display artwork or photos when not in use.

But what is a lifestyle TV? Why is there a premium for a TV to look good in our homes? “Looks nice when in the middle of my living room” seems like a key consideration when buying a TV just as it is when you buy...

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