To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with years of experience using Domo. Interviewees told Forrester that Domo’s out-ofthe-box intuitiveness for decision makers greatly democratized insights across the organization and impacted their ability to generate their own reports, allowing them to make better decisions at a faster pace, based on fresher insights. This trickled down into the organization yielding both additional revenue generation opportunities and operating expense savings.