Tomorrow, the Broncos and Panthers will battle it out for the right to call themselves the champions of Super Bowl 50.

Today, just miles away from the stadium, twelve startups are battling it out in front of a room full of NFL executives, team owners, and investors.

Hosted in a partnership with the NFL and Stanford, 1st and Future is a startup competition modeled after the TechCrunch Disrupt Startup Battlefield. At the end of the day, three startups will walk away with $50,000 each (and tickets to the Super Bowl for good measure) from the NFL Strategic Investment fund, having conquered the competition in one of three categories:

• The Future Stadium: “Startups that will have the biggest impact on the experience of attendees at live, stadium sports events.”
• Bringing Home The Game: “Startups that will alter in some fundamental way the enjoyment of live sports broadcasts in the home.”
• Tomorrow’s Athlete: “Startups that will have the biggest impact on the performance and safety of athletes in competition and in training.”

The competition begins today at 8:30 a.m Pacific, and is scheduled to run until 11:30 a.m.