In a groundbreaking step to address gender-based violence (GBV) in digital and media spaces, UNESCO in Tanzania has collaborated with the Ministries responsible for Gender, Information, and Technology to develop and integrate this new thematic pillar in the National Plan of Action for the Prevention of Violence Against Women and Children (2025-2029).

This initiative addresses the urgent need to safeguard women and children from online and offline threats, particularly in an era where technology, artificial intelligence (AI), and media play an increasingly influential role in shaping public discourse and experiences

The integration of this new focus area within the National Plan of Action is a significant move toward strengthening coordination among media and technology stakeholders to combat gender-based violence across platforms. This includes strengthening policies and regulations to tackle GBV in digital and media spaces, building capacity for media and tech stakeholders to identify and address gendered online violence, raising public awareness on digital safety and the impacts of online harassment, and engaging media councils, tech companies, and regulators to create safe online environments.

With the rise of AI-generated gender-based violence, including deepfake abuse, algorithmic discrimination, and cyber harassment, this initiative is timely and relevant, promoting ethical AI development and media accountability, and ensuring that digital tools are used to protect rather than harm.

UNESCO remains committed to working alongside the Government of Tanzania, the media, technology firms, and civil society organizations to implement this initiative effectively. This includes strengthening monitoring mechanisms to track and address online and media-based GBV, promoting media and information literacy to empower individuals with digital safety skills, and developing AI ethics frameworks that prioritize gender equality and safety.

The integration of this thematic area into the National Plan of Action (2025-2029) represents a significant step forward in ensuring that media and technology are used to prevent violence, promote gender equality, and protect fundamental rights.

As Tanzania leads this initiative, continued collaboration, innovation, and accountability will be essential in shaping a safer, more inclusive digital and media landscape.